Page 598 - Supplements
The campaign helped in generating leads and strengthened the sales pitch
What has been the most interesting sales promotion you have engineered so far?
 "The campaign helped in generating leads and strengthened the sales pitch")
As smart as it gets
At Consumer Electronics Show earlier this year, Google announced the Open Auto Alliance, a partnership with Audi, GM, Honda and Hyundai to bring Android to the dashboards of these car manufacturers
 "As smart as it gets")
 "Status update: WhatsApp now a chapter in Facebook")
Social media and hiring decisions
The challenge for in-house teams is to identify the tools that will pinpoint the right talent
 "Social media and hiring decisions")
Companies are using social media as a faceless, transactional advertising medium: Chris Malone
Interview with author & managing partner, Fidelum Partners
 "Companies are using social media as a faceless, transactional advertising medium: Chris Malone")
Partnering for growth
By managing procurement partners efficiently, quick service restaurants in India have continued to expand in an uncertain market
 "Partnering for growth")
Powai Valley attracting budding entrepreneurs
Powai, a distant Mumbai suburb, is fast emerging as a hotspot for IT start-ups
 "Powai Valley attracting budding entrepreneurs")
Governance at right angles
A former cabinet secretary's take on what ails governance in India is neither path-breaking nor particularly insightful
A red shirt for you, Sir?
A range of innovative gadgets are helping the differently-abled to overcome everyday challenges
 "A red shirt for you, Sir?")
Tough timepieces for the well-heeled
Smartwatches aren't usually accessories that go well with tailored suits. But here are a couple of options that aren't geeky and are ideal for board meetings and the rugged outdoors alike
 "Tough timepieces for the well-heeled")
Chic Magnet Santa Fe
The crossover is not just a good looker - as the Santa Fe shows, it combines beauty with power
 "Chic Magnet Santa Fe")
Mr Finance Minister, you are wrong about cord blood banking
If the finance minister's intention was to promote cord blood banking, he should have set aside funds to promote public cord blood banks that can create a pool for patients across the country
 "Mr Finance Minister, you are wrong about cord blood banking")
The Genetics of a being a daredevil
Recent studies prove that tiny snippets of DNA may be prompting you to huck off a snow-covered slope or launch into gravity-defying cartwheels
 "The Genetics of a being a daredevil")
Mountain fortress, during office hours
Recently, an Ethiopian Airlines flight was hijacked by its own co-pilot when the captain went to the loo, and then the hijacker diverted to Geneva and threatened to crash the plane unless he was given
 "Mountain fortress, during office hours")
Arnab Goswami: Ekta Kapoor of tv news
For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience
 "Arnab Goswami: Ekta Kapoor of tv news")
Khan Market's poor cousin? Not any more
If it's an eclectic mix of the quirky and the fashionable that you are looking for, then it has to be Mehar Chand Market, Delhi's new high street
 "Khan Market's poor cousin? Not any more")
The zigzag walk to fame
Never the one to imitate trends, Rosita Missoni, 81, believes in celebrating life, fashion and togetherness through colour
 "The zigzag walk to fame")
 "Chess (#1085)")