Page 599 - Supplements
 "Travel decoded")
Women and money
There seem to be more bargains, freebies and discounts available on products traditionally purchased by women
Out of the menu
Vikram Bakshi, the unassuming realtor from Connaught Place, pipped others to become McDonald's India partner. Twenty years later, they are at each other's throat
 "Out of the menu")
Indian liquor trio goes after the third spot
With international big boys at the top, Radico Khaitan, ABD and Tilaknagar Industries are trying to outdo each other
 "Indian liquor trio goes after the third spot")
Complan stirs in celebs
Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks
 "Complan stirs in celebs")
Pantaloons makes quiet alterations
A greater ratio of private labels, monthly refreshes and a keen focus on margins to lift fortunes of the department chain
 "Pantaloons makes quiet alterations")
Go beyond the traditional
Retail and service players are redefining the contours of traditional distribution touch-points by exploring the unconventional
 "Go beyond the traditional")
The endorser's ethical dilemma
The recent Pepsi-Amitabh Bachchan controversy has exposed the challenges of credible celebrity brand endorsement, raking up the ethics versus advertising debate
 "The endorser's ethical dilemma")
Brand value: Smaller banks take big steps
Experts, however, say perception can be different from reality
 "Brand value: Smaller banks take big steps")
Kindle Paperwhite makes reading easier
Amazon says the processor is 25 per cent faster but one can't see any significant difference
 "Kindle Paperwhite makes reading easier")
Moto G: A good budget smartphone
One of the best buys under Rs 15,000
 "Moto G: A good budget smartphone")
T2's lessons for marketers
Airports are gateways to cities. But most differ only in scale, and lack the flavour of their cities
I could not go against what I believed: Pullela Gopichand
Pullela Gopichand had refused to endorse a cola brand years ago
 "I could not go against what I believed: Pullela Gopichand")
Time for the CEO's pitch
The CEO should actively participate in a company's advertising campaign. Here's why
 "Time for the CEO's pitch")
The customer-friendly brand
Businesses rarely pay attention to the costs and the risks borne by customers after a product is delivered, says a new book
 "The customer-friendly brand")
An exchange offer is a great way to engage consumers: Somprabh Singh
Interview with head, marketing, Titan
 "An exchange offer is a great way to engage consumers: Somprabh Singh")