Page 612 - Supplements
No flying start for Dove's Elixir
However, HUL's premium hair oil has got its packaging right, say analysts
 "No flying start for Dove's Elixir")
 "BlackBerry likely to revert to keyboards")
Diesel City to get Honda back in the race
The Japanese carmaker was trailing two other brands in mid-sized sedans
 "Diesel City to get Honda back in the race")
The power of three is the most persuasive
In ads, three claims will persuade, but four (or more) will trigger skepticism, and reverse an initially positive impression
 "The power of three is the most persuasive")
 "Relaxo carves strong foothold")
Zara's fast fashion finds its shopaholics
With frequent refreshes and inclusive pricing, the fashion brand has been one of the fastest to clock profits
 "'Appy' to help: Surge of SOS generation")
 "Aam Aadmi smartphones: Options for the budget-conscious")
Debunking marketing myths
Research says that companies maintaining their marketing efforts in the recession multiplied three times whereas the cost-cutters grew by a mere 19 per cent
 "Debunking marketing myths")
Flagship premium cars under multiple threats
Low-priced luxury cars, lack of diesel options and customers' preference for SUVs are the three key challenges
 "Flagship premium cars under multiple threats")
CEO coaching is catching on
Not just in bad times, CEOs need coaching in good times too
 "CEO coaching is catching on")
This was one of the most cost effective promotions by Tata Value Homes: Pawan Sarda
Interview with Head of marketing, Tata Value Homes
 "This was one of the most cost effective promotions by Tata Value Homes: Pawan Sarda")
 "The rise of alternate retail")
 "The Strategist top five")
Making the consumer feel like an insider
Scarcity and exclusivity help products catch on by making them seem more desirable
 "Making the consumer feel like an insider")
Today, HR leaders aspire to be viewed as business partners: Anmol Nautiyal
Interview with Director IBM Smarter Workforce business, India & South Asia
 "Today, HR leaders aspire to be viewed as business partners: Anmol Nautiyal")
When the going gets tough
At this point, two brands - Tata Motors' Nano and Cadburys Gems - are trying to solve the same riddle: how to expand the market without alienating the current consumer base. The job may be easier fo
 "When the going gets tough")
Innovation in turbulent times
In the first part of the series, author Stefan Thomke says by investing in your most talented executives today, you enable them to develop their leadership skills and gain the innovative strategies ne
 "Innovation in turbulent times")
 "Life stage matters the most")
Create in India, win everywhere
Companies invested in India must continue to innovate for India. By doing so, they will be innovating for the world
 "Create in India, win everywhere")