Page 614 - Supplements

Feel the wind on your face

From cruisers to speed demons, there are bikes to meet all demands in 2014

We will have more regionally relevant holiday products: Peter Kerkar

Interview with Director, Cox & Kings

Only Vimal regains Reliance Industries' attention

The brand's Unformal range of fabrics has been increasingly making noise, getting in step with the changing customer and winning back the parent's interest in a low-margin sector

Detroit gains ground in 2013, as Ford Fusion sets the tone

48 ka chicken proves a Real Good deal

The Godrej brand taps the lower income group by bringing down the price point and selling it through butcher shops

NaMo on your dinner table

From stainless steel plates to sweets to T-shirts, brand Modi is going places

5 trends to watch for this year

Wearable technology; men taking on "feminine "roles; social media, luxury brands and "second life" packaging opening their arms to engage and energise customers are the stuff marketers should be ready

Youth's many facets caught their eyes

Brands made social media work harder

The year 2013 saw brand managers not content with engagement on social media and plough back online insights into distribution, communication and their products

Can advertising affect social change?

Evidence is mounting that advertising can play an important role as part of wider social marketing campaigns to shift human behaviour

Looking back: Hits and misses in digital world

Two chat apps hit refresh

Note 2014: A mini TV at hand

The Samsung's 10.1-inch Galaxy Note's new edition has a screen that amazes

Tame the game with Tegra

Xolo Play Tegra Note, with higher screen resolution and graphics and audio, takes gaming experience to a new level

Panasonic moves beyond living room to reinvent its core

Indian Parliamentary League - media unexplored

The run-up to the Lok Sabha polls of 2014 will provide marketers a platform to reach the young audience, when many will be glued to news sources to track politics over a three-four-month window

Wear your own device

Accessorisation will drive innovation, differentiation and growth in the smart devices industry

The rise of the new entrepreneur

The starting context of entrepreneurship has a huge impact on not just the entrepreneur's behaviour but also the trajectory

Way to go

As prices come down, a phenomenal growth awaits in the uptake of GPS navigation in India

Reinventing traditional broadcasting

Digitisation is to television what mobility was to the telecom industry