Page 616 - Supplements
2014 in books
The author chooses the best fiction and non-fiction fare for the coming year
 "Flying into extinction")
Neeraj Pandey heads in the write direction
Neeraj Pandey, the media-shy man behind A Wednesday and Special 26, prefers to let his stories do the talking, says the author as she draws him into a conversation about his life and his debut novel,
 "Neeraj Pandey heads in the write direction")
Vasudeo S Gaitonde: The man who is India's priciest artist
A reticent artist, Gaitonde painted parsimoniously and preferred to retreat into the background
 "Vasudeo S Gaitonde: The man who is India's priciest artist")
2013: The year of the onion
In 2013, it was the onion that swayed the votes. And, it was the onion that stood as a metaphor for personalities who revealed little substance when stripped of the layers
 "2013: The year of the onion")
This new year a car for everyone
Sedans, hatchbacks, SUVs and luxury on wheels - 2014 promises a range of sleeker and smarter launches in every category
 "This new year a car for everyone")
Holiday Inn ramps up, talks business
The InterContinental group will bet on the mid-segment corporate traveller for traffic at its new hotels, having got positioning lessons from a failed franchise model
 "Holiday Inn ramps up, talks business")
Volume rise makes Cera step up branding
Analysts warn that diversification may add to topline but bottomline might suffer as faucets earn low margins
 "Volume rise makes Cera step up branding")
Parents are not bystanders in Bournvita's boxing ring
The milk food drink has also cleverly steered its latest communication to talk about girl empowerment
 "Parents are not bystanders in Bournvita's boxing ring")
Santa may sell many brands but outvalues all of them
Brand Santa is worth $1.6 tn (around Rs 98.8 lakh cr). Apple, the most valuable brand of 2013 was valued earlier at $87.3 bn
We rarely react to just a concept and make a film without a script: Siddharth Roy Kapoor
Interview with Managing director, the Walt Disney Company India
 "We rarely react to just a concept and make a film without a script: Siddharth Roy Kapoor")
Trent's Tesco edge can speed up profitability
The UK-based retailer can add to the best practices it already brings to Tata's retail business
 "Trent's Tesco edge can speed up profitability")
 "Tabs to make you fab")
Watch that: Gear up to face the time
Samsung Gear scores a point in futuristic wearable tech
 "Watch that: Gear up to face the time")
Apple shrunk the iPad
The iPad Air is a considerable improvement over its predecessor, the iPad, and is the best money could buy
 "Apple shrunk the iPad")
Margins will improve as we have shed fat to become leaner: Prabhat S Verma & Deepa Misra Harris
Interview with COO, Gateway Hotels and senior vice-president (sales & marketing) at Indian Hotels
 "Margins will improve as we have shed fat to become leaner: Prabhat S Verma & Deepa Misra Harris")
Isro moves into the digital orbit
The space research outfit's first engagement in social media could strengthen its image with the youth
 "Isro moves into the digital orbit")
 "The viability factor")
 "The Strategist Quiz (#336)")