Page 618 - Supplements

A Christmas Carol, by Sarla Dhiken

Interpreter of numbers

A global doyen and theorist in the world of statistics, CR Rao's work has influenced fields as varied as economics, medicine and anthropology

Europe on vacation

Making money - and work in itself - isn't a priority in Europe, or so it seems to author who recalls an annual ritual when everyone from civil servants to gardeners embark on months-long holiday

Leo Burnett gets future-ready

The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil

Hero weathers Honda's rise better than others

Retains over 50% share despite its lacklustre show in premium segment

Dhoom 3 takes the minimalistic approach

YRF tries subtle but strategic ways to promote the movie

The digital imperative

Face-off: Scoring with digital

Krispy Kreme wastes no time to Indianise

A digital campaign will soon follow Krispy Kreme's expansion, highlighting the localisation of flavours for India

Etihad's record bodes well for Jet

But the Abu Dhabi-based airline would first bolster its own network with traffic from India before Jet's turnaround

K900: Hot on the outside, cold inside

The next generation play pal

HCL ME Champ promises to educate and entertain; it comes packed with myriad features

The smart ones: Look out for the 2014 brigade

Here are some new entrants that will grace the smartphone arena in the new year

FMCG players' reach pays off

Triumph rides in with variety

Will assemble six under-Rs 10-lakh motorcycles locally to make its classic bikes and roadsters affordable

Who says innovation is dead?

As economies become more connected, all aspects of business are confronting change. Innovation is no different. It has become more collaborative, open and continuous

Fighting the war for talent

The manufacturing sector needs to build a brand image so to speak to woo the best people, says a new study

TV advertising is fiction. There is no analytics in it: Srikanth Kakani & Preetesh Chouhan

Interview with, Co-founder & CEO and Vice-president, APAC, Vdopia

Redefining ASAP

If you wish to convert your online leads into actual sales, reduce the wait time. Here's how

Know your competitor

The key to competitive intelligence lies in understanding how your competitors describe themselves

The Strategist Quiz (#335)