Page 627 - Supplements
PVR pursues its bulk formula
Gets a boost in meeting targets with its new advertising plan after a spate of Bollywood hits
 "PVR pursues its bulk formula")
When you actually decide to come to India, things get difficult: Simon F Cooper
Interview with President and managing director- Asia-Pacific, Marriott International
 "When you actually decide to come to India, things get difficult: Simon F Cooper")
 "Sony takes TAM to task")
Brand social responsibility 2.0
CSR has moved on from tokenism. FMCG companies are increasingly integrating brand and business objectives with social responsibility programmes to make them commercially viable and sustainable
 "Brand social responsibility 2.0")
Allen Solly dyeing to differentiate
Reverses the supply chain to customise part of its line-up, but the challenge is in sustaining it
 "Allen Solly dyeing to differentiate")
Bacardi campaign opts for resilience over rum
The campaign, which also includes digital and outdoor advertising, is by BETC London
 "Bacardi campaign opts for resilience over rum")
The successful follow-up
Are you missing out on the after-sales opportunity? Here's how you can use it to create repeat customers
 "The successful follow-up")
The portrait of a young Batman
The game is more like an origin story for Batman and his equation with various characters
 "The portrait of a young Batman")
Expensive 'Pro'position
At Rs 22,990 the G Pro Lite Dual smartphone from LG might come across as an expressive option for a dual-core device. We suggest you explore your options well
 "Expensive 'Pro'position")
Charities try provocative ads to attract attention
Ad agencies say in the world of competing sorrows, charities will also have to get crazier, wackier and louder to get noticed
 "Charities try provocative ads to attract attention")
Fossil wakes up to India story
Known in the country mainly for its watches, the consumer fashion accessories player has decided to target the bridge-to-luxury segment for growth
 "Fossil wakes up to India story")
 "Cyber threat on the rise")
"We leveraged the existing relationship between daily vendors and households"
What has been the most interesting sales promotion you have engineered?
 "\"We leveraged the existing relationship between daily vendors and households\"")
 "The Strategist Quiz (#330)")
The Strategist top five
ORBIT SHIFTING by Rajiv Narang, Devika Devaiah
There is far greater learning in failure than in success: Arvind Thakur
Interview with CEO & Joint MD, NIIT Technologies
 "There is far greater learning in failure than in success: Arvind Thakur")
The free culture
Free platforms such as Wikipedia and Khan Academy have eliminated barriers to knowledge providing vital services to millions
 "The free culture")
Mumbai's cinderella story
Bhendi Bazaar faces a fairytale future as the Dawoodi Bohras initiate a Rs 3,000-crore project to change it from a squalid marketplace to a swanky neighbourhood
 "Mumbai's cinderella story")
Malavika Sangghvi: Modern morality tales
The Sachin story: Talent, passion, hard work and commitment
 "Malavika Sangghvi: Modern morality tales")