Page 638 - Supplements
Chic is the mantra
Subtle and sophisticated or chunky and neon, it's the drama of clothes that enthuses designers Gauri Karan and Urvashi Kaur
 "Chic is the mantra")
The master of thrillers bids adieu
Clancy's The Hunt for Red October was frequently cited as one of the greatest genre novels ever written
Metro dream on hold
There is talk of changing the small town of Uran into Mumbai's new satellite, but according to realty experts, it is too early to think of investing in the area
 "Metro dream on hold")
Brand Sachin on a strong wicket
Advertisers won't desert the Master Blaster even after his retirement as they feel the brand will continue to invoke trust and confidence
 "Brand Sachin on a strong wicket")
Realtors bet on star power
The jury is out on whether endorsements by Bollywood actors can turn the tide in sales
 "Realtors bet on star power")
Brand Amma's throwaway pricing
The rock-bottom rates have prompted other eateries to cut prices such as the popular chain, Saravana Bhavan
 "Brand Amma's throwaway pricing")
Nike runs to seal the bond with young adults
The sportswear major has picked the activity to encourage a community around it in colleges
 "Nike runs to seal the bond with young adults")
New area of opportunity that I smell is area of digitisation: Alok Bharadwaj
Interview with Vice-president at Canon India
 "New area of opportunity that I smell is area of digitisation: Alok Bharadwaj")
Prakash Chauhan bets on a niche to relive success
He expects Cafe Cuba to stir up the market with Rs 1,000-crore revenue in 12-18 months. But uncommon flavours are yet to find favour
 "Prakash Chauhan bets on a niche to relive success")
SKS goes for rebranding to tide over crises
The need for rebranding arises post a black swan event like the AP MFI crisis
 "SKS goes for rebranding to tide over crises")
Brands outsource ideation to India for their global campaigns
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies
 "Brands outsource ideation to India for their global campaigns")
Marketers say '...no way out but change'
The Coca-Cola Company let consumers in India and Pakistan connect with each other and share the experience with its Small World vending machines
It's time to cultivate entrepreneurial talent: Ben Casnocha
Inteview with, chief of staff, Reid Hoffman's Office, Linkedin
 "It's time to cultivate entrepreneurial talent: Ben Casnocha")
 "Hard to beat festive cheer of spenders")
Amul tries 'health' with ice creams
The ice cream major is insisting that milk-fat ice creams are healthier than frozen desserts made with vegetable fat. But will its argument hold water in this fun category?
 "Amul tries 'health' with ice creams")
Hitting all the right notes
Samsung Galaxy Note 3 surely stands out in the smartphone arena
 "Hitting all the right notes")
Life's good with G2, but not great
The new smartphone from LG is easy to hold and does not seem too big in hand despite the big screen
 "Life's good with G2, but not great")
 "The Mall culture")
 "The Strategist Quiz (#325)")
 "The Strategist top five")