Page 663 - Supplements

Atom: Rough start but not out

Pepsi execs claim that its glass bottles have found repeat customers in the select markets they are sold in

When people get emotional, they won't trade or be persuaded: Stuart Diamond

Inerview with Negotiation expert and Professor, The Wharton Business School

Singed by the sun

Referral hiring can bring down hiring costs for India Inc

If your corporation is not getting close to 30 per cent of its hires from employee referrals, it may be time to restructure the recruiting function

The Strategist Quiz (#314)

The top 10 business bestsellers

Old brands vs new ones

Should the Zoozoos take a break?

The unofficial mascots of Vodafone have evolved from their original avatar to the Super Zoozoo and the current Zumies. But some say the ads with these seem to have stopped being runaway successes

Road map for the CMO

The A to Z of reference checks

If a few phone calls to the prospective candidate's ex-boss and erstwhile team members is your organisation's style of doing reference check, it is time to think again

Pulling an organisation forward as a leader is better than trying to push it as a manager: Alan S Berson

Interview with CEO, Leadership Conversation LLC

Removing leadership barriers

Managers must help employees identify obstacles and teach them leadership techniques through training, mentoring and coaching

Designing the right rural distribution model

Poor infrastructure and fragile channel relationships often frustrate companies' efforts to seize the growth opportunities in rural India

Split over TV ratings

Answers to last week's quiz (#313)

On her own

There are times when a woman wants to leave behind her family and wander all by herself or with like-minded women. Now she can do that - with help from all-women travel groups

Nissan's Datsun redux

Nissan unveiled the Datsun Go, that will be priced below Rs 4 lakh, well before its commercial launch to familiarise the market with the heritage brand

Retailers take the differentiation call

While Hypercity is looking to profit from apparel and homeware, Spencer's is banking on experiential food counters

Brands in kidswear grow up

Inspite of some embattled peers, Mothercare, Mom & Me and Arvind are digging in their heels

Knight raider

The unassuming Saroj Poddar is engaged in a series of corporate wars. The author on what has spurred the 67-year-old Marwari from Kolkata