If you rely on online reviews before eating out or buying a mobile phone, watch out - these could be manipulated. The author explores the rot in online reviews and ratings
Interview with CEO (Asia-Pacific), MEC
Data from TAM Adex show ad volumes grew faster between January and May this year than last, albeit, helped by stagnant ad rates
Interview with CEO, Big Bazaar
Research has established that with a suitably chosen fragrance marketers can actually improve the possibility of making a sale. Though late, Indian marketers have woken up to its potential
Innovation doesn't necessarily mean radical changes, sometimes, a simple makeover of a successful line is enough, says a new book
When it comes to reaching India's rural customers, the biggest obstacles are inadequate distribution networks, partners with limited capabilities, long payment cycles and weak marketing channels
Jewellery maker Gitanjali has dramatically cut its recruitment and training costs by hiring differently-abled people at its Hyderabad facility
Rakeysh Omparakash Mehra's tribute to one of India's legendary athletes has its heart in the right place but meanders a lot
May 1, 2011. Dear Diary, I'm so bored. I've paced around the vegetable patch so often, it's starting to put me off my food
Home to some of the most bio-diverse waters on earth, Asia offers a range of unforgettable scuba diving experiences
In the recent past, the saga of Borislav Ivanov has dominated chess gossip
The author takes a look at some of the most infamous spats on the cricket field
Surrogacy offers a way out for couples who cannot have children. However, it involves all the three parties, including the surrogate mother, being aware of legal minutiae