Page 665 - Supplements
Out of control
If you rely on online reviews before eating out or buying a mobile phone, watch out - these could be manipulated. The author explores the rot in online reviews and ratings
 "Out of control")
 "App-ily yours")
Local clients want attention from senior management: Stephen Li
Interview with CEO (Asia-Pacific), MEC
 "Local clients want attention from senior management: Stephen Li")
Advertising beats slowdown blues
Data from TAM Adex show ad volumes grew faster between January and May this year than last, albeit, helped by stagnant ad rates
 "Advertising beats slowdown blues")
 "The Strategist Quiz (#313)")
 "The top 10 business bestsellers")
 "Playing smart")
We encourage consumers to revalue junk: Sadashiv Nayak
Interview with CEO, Big Bazaar
 "We encourage consumers to revalue junk: Sadashiv Nayak")
A nose for marketing
Research has established that with a suitably chosen fragrance marketers can actually improve the possibility of making a sale. Though late, Indian marketers have woken up to its potential
 "A nose for marketing")
Innovation road map
Innovation doesn't necessarily mean radical changes, sometimes, a simple makeover of a successful line is enough, says a new book
 "Innovation road map")
 "Is there a 'free lunch'?")
Making the right connection
When it comes to reaching India's rural customers, the biggest obstacles are inadequate distribution networks, partners with limited capabilities, long payment cycles and weak marketing channels
 "Making the right connection")
 "Build smarter workforce with big data")
Diversity hiring is smart
Jewellery maker Gitanjali has dramatically cut its recruitment and training costs by hiring differently-abled people at its Hyderabad facility
 "Diversity hiring is smart")
Just a leisurely run
Rakeysh Omparakash Mehra's tribute to one of India's legendary athletes has its heart in the right place but meanders a lot
 "Just a leisurely run")
Diary of a terribly good looking fugitive
May 1, 2011. Dear Diary, I'm so bored. I've paced around the vegetable patch so often, it's starting to put me off my food
 "Diary of a terribly good looking fugitive")
Unwind under water
Home to some of the most bio-diverse waters on earth, Asia offers a range of unforgettable scuba diving experiences
 "Unwind under water")
Chess (#1051)
In the recent past, the saga of Borislav Ivanov has dominated chess gossip
 "Chess (#1051)")
Verbal duels
The author takes a look at some of the most infamous spats on the cricket field
Father, mother and she
Surrogacy offers a way out for couples who cannot have children. However, it involves all the three parties, including the surrogate mother, being aware of legal minutiae