Page 903 - Supplements
You call me by a higher name, okay?
Global budget hotel brands market themselves higher in the positioning chain on setting base in India
Cola war out in the field
Ad agency Lowe Lintas has launched the new summer campaign for Brand Coke. The focus is on cricket, diagonally opposite to rival Pepsi's thrust on football
Why Konnect edged out JetLite
The airline will reconfigure its planes to add business class seats in its low-cost service
Old but not ageing
Many brands have proved there is gold in old. What explains their success?
Lucky twice over?
Over 25 sequels involving Rs 450 cr-plus investments will hit the screens this year. But opinion is split whether they take a brand ? in this case, films ? forward
The ultra-luxe feel
From the best coffee that money can buy to concierge service : high-end brands are trying hard to give the 'right consumer experience'
Maybelline seeks to crack the beauty code
Nielsen data show that the L?Oreal group brand is fourth after Lakme, Elle 18 and Revlon. Can it break into the top three?
Salons make the cut
The hole-in-the-wall barber shops are slowly making way for branded hair styling chains
Ertiga creates a new category
Maruti's 'life-utility vehicle' may have many followers in the mini-MUV segment: GM, Ford and Toyota
No one-time endorsement fee, stars have more at stake now
Salman?s deal with yatra.com is part of a growing trend
Brands within content
Trai's proposal to cut ad inventory in channels will force the pace for contextual advertising
Holii's new colour: Couture line by Dec
The Hidesign-Future joint venture is also planning a brand makeover
Goafest gets bigger
The three-day festival, which begins tomorrow, has more delegates and agencies participating than earlier editions
Old Monk takes a new route
The world's largest selling dark rum is ready to enter the 'premium' price segment
The heat is on this summer
Beverage makers line up new products to beat the sultry weather