Page 950 - Supplements

Not just an also-ran

Is the first-mover advantage really critical to success or is it overrated? A new book argues that it is often better to be second, if you have a new idea

Leveraging China

Micromax build a successful brand by harnessing the advantages China offered. Now it is time to change the script

Growth markets in rural India

Summer cola war hots up early

Pepsi fires the first salvo by sewing up pouring rights with eight of the nine IPL teams

Different time, different place

Consumers are deferring live television and zapping ads. This is changing the broadcaster-advertiser-content producer equation

Future of technology is here

Some interesting and whacky gadgets showcased at this year's Consumer Electronics Show in Las Vegas

Got a song? Flaunt it online

These websites offer professional services to promote music talent online as well as to build audience

It's fun again in the temple

In Temple Run, there were only coins to be collected and that was the only currency. In Temple Run 2, you can collect coins, as well as gems, which are a bit hard to unearth

Musically yours

Jabra's SOLEMATE is a boombox for your phone

Ten things about BlackBerry 10

First impressions of the OS on the smartphone have been positive, with many calling it a ‘fully-finished’ device at launch

Survival horror game turns action shooter

In the next wave of digital growth, newspapers will lose: C V L Srinivas

Interview with CEO, South Asia, GroupM

Emami: Niche advantage

The FMCG major’s success has largely come from the brands it launched after 2005, and 40% of its top line comes from these brands

The Strategist Quiz (#293)

The top 10 business bestsellers

Winning women over

With more women taking up unconventional roles and becoming active decision-makers in their households, marketers need to find new mantras to woo them all over again

"Being macho could also be about addressing social issues"

My Best Compaign: Rupa Frontline

Blockbuster branding

Service, selection and price are the three pillars: Sachin Bansal

Interview with CEO, Flipkart

Casting a wide net

HR professionals in MNCs must sensitise the workforce to the need to adapt to local conditions