Alyque Padamsee

Ode to an era

Book review of Enter Stage Right: The Alkazi / Padamsee Family Memoir

Video: Noted ad guru and theatre actor Alyque Padamsee passes away at 90

Advertising doyen Alyque Padamsee who created the Liril girl, Surf's Lalitaji and Hamara Bajaj marketing campaigns has died at 90 in Mumbai.

Ad guru Alyque Padamsee - The man with three simultaneous careers

When most people thought of working for one NGO, for one cause, he chose to work for many causes

Alyque Padamsee: The God who changed the face of Indian advertising

He wouldn't stand down if he was sure of the quality of his product, He'd either convince the client, or redo the entire thing. Compromise was not his style

Alyque Padamsee dies at 90, advertising loses its top brand, pioneer

Padamsee is the first person from the creative side to go on to head one of the country's largest advertising agencies

The man behind a 100 brands: Recalling Alyque Padamsee's advertising genius

Ad-man, theatre personality, delightful raconteur - Alyque donned many hats during his lifetime, writes Sandeep Goyal

Ad man Alyque Padamsee, famed for Liril Girl and Hamara Bajaj, dies

Padamsee was also leading theatre personality, known for his productions Evita, Jesus Christ Superstar and Tuglaq

Alyque Padamsee on advertising: The greatest ads create the greatest sales

While his dialogues amused and entertained, they also gave information about the product