Book review of Enter Stage Right: The Alkazi / Padamsee Family Memoir
Advertising doyen Alyque Padamsee who created the Liril girl, Surf's Lalitaji and Hamara Bajaj marketing campaigns has died at 90 in Mumbai.
When most people thought of working for one NGO, for one cause, he chose to work for many causes
He wouldn't stand down if he was sure of the quality of his product, He'd either convince the client, or redo the entire thing. Compromise was not his style
Padamsee is the first person from the creative side to go on to head one of the country's largest advertising agencies
Ad-man, theatre personality, delightful raconteur - Alyque donned many hats during his lifetime, writes Sandeep Goyal
Padamsee was also leading theatre personality, known for his productions Evita, Jesus Christ Superstar and Tuglaq
While his dialogues amused and entertained, they also gave information about the product