 "Alyque Padamsee, Ad guru Alyque Padamsee")
Advertising doyen Alyque Padamsee who created the Liril girl, Surf's Lalitaji and Hamara Bajaj marketing campaigns has died at 90 in Mumbai.
Padamsee was a leading theatre personality too, known for his productions Evita, Jesus Christ Superstar and Tuglaq. He played the role of Muhammad Ali Jinnah in Richard Attenborough’s Oscar-winning movie Gandhi. He was given the Padmashri award in 2000.
"The greatest ads are the ones that create the greatest sales. A good ad man is a good salesman. I am a great believer of research in the early stages. After that you have to rely on the creative
