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Page 2 - Design
Customers expect complex outcomes from products: Schaeffer and Sovie
To get there, put creative design thinking at the core of the product development process, say 'Reinventing the Product' authors Eric Schaeffer and David Sovie
 "Customers expect complex outcomes from products: Schaeffer and Sovie")
Updated On : 24 Jul 2019 | 6:45 PM IST
Good design: It's all in the mind
Design is inherently and implicitly psychological; its practice carries all the psychology it needs, and designers learn it as they go
 "Good design: It's all in the mind")
Updated On : 15 Sep 2017 | 10:46 PM IST
Design to consumer: I'm not sure we've met?
Itu Chaudhuri says designers can observe how people express themselves visually
 "Design to consumer: I'm not sure we've met?")
Updated On : 17 Mar 2017 | 10:38 PM IST
