Page 2 - Design

India has strength in design but outpaced in IP registrations: Tharoor

Referring to India's Mars orbiter Mangalyaan, he said it was made in the budget which was less than that of Hollywood movie Gravity and showed how Indians can embrace frugality to design

A future full of experimentation

Design is practical futurism. It is fundamentally about creating a future state that is preferable to the present

Customers expect complex outcomes from products: Schaeffer and Sovie

To get there, put creative design thinking at the core of the product development process, say 'Reinventing the Product' authors Eric Schaeffer and David Sovie

Good design: It's all in the mind

Design is inherently and implicitly psychological; its practice carries all the psychology it needs, and designers learn it as they go

Design to consumer: I'm not sure we've met?

Itu Chaudhuri says designers can observe how people express themselves visually