Kalimullah Khan is known for naming mangoes after celebrities; new varieties of dussehri have been named 'doctor' and 'police' in recognition of their efforts in controlling the spread of pandemic
With more than a thousand varieties, a succulent symphony of tastes-and perhaps a philosophy of the universe, too
DANIEL LOPEZ, executive vice-president of MANGO, the Barcelona-based fashion major, to Karan Choudhury on their Indian arm's next phase of growth. Edited excerpts: When MANGO forayed into India, there was a dearth of international brands. Now, things are different. How do you think your brand would do now?We're having a terrific run in India. The world has changed, retail has changed and we are transforming as well. The answer to the world changing is our omni-channel strategy which we have with Myntra. MANGO's expansion plan consists of 25 store openings in India over the next five years. The new stores are equipped with advanced technology to provide a seamless shopping experience.Are you looking for foreign direct investment in single brand retailing?No. We have a distribution agreement with Myntra. We are focused on this and are not going to open our own stores. Others might have taken that route to growth but we are focused on our franchise-based, omni-channel approach.Compared ..
Myntra has partnered with select retail companies to curate MANGO's offline business in India
This variety is called Anwar Rataul in Pakistan and Rataul in India
According to traders, 70-80% of the arrivals are of inferior quality, due to which the prices are 20% more than the last year
There is likely to be an increase of 2.1% in mango production in the current year 2015-16, as compared to previous year, agriculture minister said
Inclement weather is reported to have damaged mango bulbs and flowers in Uttar Pradesh, West Bengal, Madhya Pradesh, Gujarat and Maharashtra
Prices are likely to be unaffected as the damage may not be as extensive as feared