Media Consumption Dynamics

Gen Z prefers emotionally resonant, interactive news: Google-Kantar

A Google-Kantar report shows Gen Z values credible, relatable, and visually rich news, with social media and video platforms driving most content discovery

WhatsApp, TikTok, X and content creators emerge as major news sources

The proportion of people paying for news, in 20 rich countries, has remained at 17 per cent for the last three years

Media consumption on internet is in a state of regression: Geert Lovink

Control is not just about what you are saying or the images you are using. Control is hidden in the formats you are using, said Lovink

Media consumption by working professionals during lockdown up 25%: Study

According to the study, there was a clear shift and increase in content consumption patterns since the onset of the lockdown

Marketers value the proximity with consumers that new age media offers

Mobile marketing too is gaining momentum due to large user base as well as ease of access