Page 44 - Social Media

'Many B2C brands have shifted their focus to influencer marketing'

The authenticity of influencer marketing is in that it is driven by the users themselves, not dictated by brands: Ramya Ramachandran, founder, Whoppl.

Instagram to launch text-based conversation app Threads to take on Twitter

A user has to have an Instagram account to sign up for Threads, where the Instagram username will be used on the Threads app

Trai meets OTT platforms over measures to curb pesky calls, phishing

The Telecom Regulatory Authority of India (Trai) held a meeting with WhatsApp, Telegram, Meta and Google to devise measures to check pesky calls and messages, and phishing attempts

Twitter rival Threads hasn't appeared in EU app stores ahead of launch

App stores in some European Union countries, including Germany and Belgium, weren't displaying Threads as of late Tuesday

Judge blocks US govt from working with social media cos on protected speech

A judge on Tuesday prohibited several federal agencies and officials of the Biden administration from working with social media companies about protected speech, a decision called a blow to censorship by one of the Republican officials whose lawsuit prompted the ruling. U.S. District Judge Terry Doughty of Louisiana granted the injunction in response to a 2022 lawsuit brought by attorneys general in Louisiana and Missouri. Their lawsuit alleged that the federal government overstepped in its efforts to convince social media companies to address postings that could result in vaccine hesitancy during the COVID-19 pandemic or affect elections. Doughty cited substantial evidence of a far-reaching censorship campaign. He wrote that the evidence produced thus far depicts an almost dystopian scenario. During the COVID-19 pandemic, a period perhaps best characterised by widespread doubt and uncertainty, the United States Government seems to have assumed a role similar to an Orwellian Ministry

TweetDeck users to get verified in 30 days or face restrictions: Twitter

Twitter users will need to get their account verified for using collaborative and content creation platform TweetDeck, the social media company said on Tuesday. TweetDeck allows users to manage multiple accounts from a single dashboard as well as collaborate with other users for creating content on Twitter without sharing passwords. "In 30 days, users must be Verified to access TweetDeck," Twitter Support said in a tweet. Access to TweetDeck is free as of now but its users will now have to shell out money to access it with new rules mandating verification of account. Twitter charges Rs 650 per month or Rs 6,800 annually on the web from verified accounts. Twitter said that it has temporarily disabled the "Teams" functionality, which helps collaborate with other users, and will be restored in the coming weeks. In a new version released on Tuesday, users will need to import their TweetDeck columns the first time they launch the application. The new version of the application will sup

Before cage match, Zuckerberg's Twitter rival Threads to enter the ring

With the launch, Meta is seeking to take advantage Twitter's problems since the social media service was taken over last year by Elon Musk

WhatsApp may soon allow users to send videos in high-quality: Details here

WhatsApp would continue to use the standard quality setting by default, but allow users to select the high-quality option each time they want to share a video

Govt employing influencers: Death knell for professional news media?

The development will likely hasten the decline of the legacy media while providing a viable revenue model to hitherto economically unstable social media news and entertainment purveyors

Tweet reading limits: 'Elon Musk needs to find a balance', say experts

They believe this may curtail civil rights and impact during disaster management scenarios

Musk puts temporary reading limits on Twitter to stop data scrapping

The move came amid reports of many users complaining of an outage. Many users said that they were receiving error messages on their timelines like 'cannot retrieve tweets' and 'rate limit exceeded'

Social media is being blamed for fuelling riots in France: Here's why

Social media companies are once again under scrutiny, this time in France as the country's president blames TikTok, Snapchat and other platforms for helping fuel widespread riots over the fatal police shooting of a 17-year-old driver. On Friday, French President Emmanuel Macron accused social media of playing a considerable role in encouraging copycat acts of violence as the country tries to tamp down protests that surfaced long-simmering tensions between police and young people in the country. French Interior Minister Gerald Darmanin said police made 917 arrests on Thursday alone. More than 300 police officers have also been injured attempting to quell the rioting over the death of the teenager, who is of north African descent and has only has been identified by his first name, Nahel. Macron, who in tandem castigated video games for the rioting, said the French government would work with social media sites to take down the most sensitive content and identify users who call for ...

Twitter blocks people from viewing tweets, profiles unless registered

In April, Musk temporarily disabled likes, replies and retweets if a tweet had a link to Substack, the newsletter platform. After complaints, Musk then reversed that change

Influencers hog limelight in poll season; Rajasthan govt notifies ad rates

Both govts and political parties woo them for campaigns; Rajasthan govt notifies ad rates

I-T dept launches tax-evasion probe against social media influencers

The income-tax department has launched a probe against certain social media influencers and content creators on platforms like YouTube and Instagram for allegedly not showing their income and profits commensurate with their earnings, official sources said on Thursday. The department initiated the action last week after it searched about 10 YouTubers and other social media influencers -- mostly young artistes and actors -- in Kerala. The sources said a "data analytics" investigation undertaken by the department found out that these social media influencers and online content creators are making "substantial" earnings but either not showing or under-reporting it in their income tax returns (ITRs) or filings, largely due to ignorance of tax laws. Social media influencers and online content creators are those who have the power to address online and affect their audiences' purchasing decisions or opinions about a product, service, brand or experience because of their authority, knowledg

I-T dept issues notices to 15 social media influencers over low tax payment

The social media influencers came under the radar of the I-T department after posting their travel to exotic locations and luxury shopping on social media platforms

Meta launches parental supervision tools to tackle impact on mental health

Instagram and Facebook's parent company Meta is adding some new parental supervision tools and privacy features to its platforms as social media companies face increasing scrutiny over their effects on teen mental health. But many of the features require minors and their parents to opt in, raising questions about how effective the measures are. Instagram, for instance, will now send a notice to teens after they have blocked someone, encouraging them to let their parents supervise their account. The idea is to grab kids' attention when they might be more open to parental guidance. If a teen opts in, the system will let parents set time limits, see who their kid follows or is followed by, and allows them to track how much time the minor spends on Instagram. It does not let parents see message content. Instagram launched parental supervision tools last year to help families navigate the platform and find resources and guidance. A sticking point in the process is that kids need to si

China bans negative finance writers from social media as stock market sinks

Wu Xiaobo and two other writers who weren't fully named 'attacked and undermined' Chinese policy and spread 'negative and harmful information,' according to a statement by Sina Corp.'s Weibo

Meta, CAIT to upskill 1 mn traders on use of WhatsApp Business application

Meta on Monday announced it has partnered with the Confederation of All India Traders to upskill 10 lakh traders on how to use the WhatsApp Business App over the next three years in a bid to reach more customers and scale up their businesses. The owner of WhatsApp, Instagram and Facebook also announced the launch of Meta Small Business Academy, a new programme to enable emerging entrepreneurs to learn digital marketing skills and earn a certification. "A certification by Meta Small Business Academy will especially help new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. To enable the programme to reach MSMEs across India, the course module and the examination are available in seven languages - English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu," a release stated. Secretary General of the Confederation of All India Traders (CAIT) Praveen Khandelwal said with businesses of all sizes using WhatsApp to communicate, coordinate, and .

Piyush Goyal holds interaction with 50 top-performing Youtubers in India

Commerce and Industry Minister Piyush Goyal has held an interaction with over 50 top-performing Youtubers in India on various issues like popularising handicrafts, benefits of millets and consumer awareness, an official said. The interaction was held on June 23. Youtubers who participated in the discussions include Vivek Bindra, Gaurav Chaudhary (Technical Guruji), Viraj Sheth (Co-founder Monk Entertainment), Ganesh Prasad (Think School), Shlok Srivastava (Tech burner), Prafull Billore (MBA Chai Wala), and Anushka Rathod (Anushka Rathod Finance), among others, the commerce and industry ministry official said. "Minister Piyush Goyal held a fruitful interaction 'SAMPARK SE SAMVAD' with an interesting group of top-performing Youtubers in India, from diverse genres who are experts at demystifying content of any nature," the official said. The issues discussed during the interaction included consumer awareness and protection (with a special focus on fake websites), cyber security, ways