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BS Decoded: Why does Gen Z spend more than previous generations?

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Business Standard

It's no secret that Gen Z is more likely to spend big on concerts, travel, and luxury experiences compared to previous generations. However, they're sometimes unfairly labeled as reckless spenders. In reality, Gen Z is becoming a key driver of the economy and may soon surpass earlier generations in economic contributions. Curious how? Watch the video to find out!

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