'X' replaces tweet in Musk's radical move, but will the rebranding click?

Companies that have changed even their logos in the past have had to deal with consumer criticism and confusion

Twitter as we know it is on its way out. In the past year, the social media giant has experienced major changes under Elon Musk, but none measures up to the latest overhaul that the Tesla founder has initiated.

Musk has shooed away Twitter’s iconic blue bird — staple of the company’s avian-themed brand narrative, and unchanged since 2012. Instead, he has unveiled a new white-on-black ‘X’ logo on the desktop version of the social network, through his profile picture. He has also said that the posts on the social media platform will no longer be called “Tweets”. Instead, they