BS Marketing Initiative

Bisleri International Partners with Karan Aujla's P-Pop Culture India Tour 2026 as Official Beverage Partner

Mumbai (Maharashtra) [India], April 8: Bisleri International, India's most trusted packaged drinking water brand, announces its association as the Official Beverage Partner for Karan Aujla's P-Pop Culture India Tour 2026. Spanning 11 shows across 10 cities including Delhi, Mumbai, Pune, Chandigarh, Bengaluru, Kolkata, Jaipur, Lucknow, Indore, and Ludhiana, the tour marks one of the most anticipated live music movements of the year.

Startup Policy Forum Partners With Fintech Premier League for Its 2nd Edition

New Delhi [India], April 8: The Startup Policy Forum (SPF), India's premier startup advocacy and membership organisation, today announced a partnership with the Fintech Premier League (FPL), the cricket tournament that is set to become one of the most beloved traditions of India's fintech ecosystem.

Adrenalin Launches WageSync™ to help Enterprises accelerate Labour Code Readiness with a Platform-Led Managed Services

Chennai (Tamil Nadu) [India], April 8: Adrenalin, a leading Human Capital Management (HCM) and payroll solutions provider, today announced the launch of WageSync™ (https://wagesync.ai), a platform-led managed services offering designed to help enterprises operationalize labour code-driven wage and compensation changes with greater speed, structure, and control. India's four new labour codes were brought into effect on 21 November 2025, increasing the urgency for enterprises to translate policy interpretation into operational readiness.

Red Chief Rolls Out New Brand Film Featuring Ayushmann Khurrana, while reinforcing Brand 'No Shortcuts' Philosophy

New Delhi [India], April 08: Red Chief, one of India's leading footwear brands, unveiled its new brand film and campaign featuring actor Ayushmann Khurrana at Hotel Le- Meridian in Delhi on 2nd April, marking the introduction of its new brand philosophy - 'No Shortcuts.' This campaign challenges the idea of shortcuts, reminding audiences that meaningful destinations demand time, courage, and resilience. The closing product showcase positions Red Chief not just as footwear, but as a reliable companion for every step of one's journey.

Nitte University strengthens Management Education with industry-integrated MBA programs across its campuses

Mangaluru (Karnataka) [India], April 8: Nitte University has announced admissions for its MBA programs offered through its constituent institutions, Justice K S Hegde Institute of Management and Nitte Meenakshi Institute of Technology. Nitte's MBA program brings together academic depth, industry engagement & practical learning and reflects a clear shift in how management education is being approached today. Employers are not just looking for degrees. They are looking for readiness.

India's Galgotias University Shines Globally in QS 2026 Computer Science Rankings

Greater Noida (Uttar Pradesh) [India], April 8: Galgotias University, one of the top most private universities in Uttar Pradesh, has gone an extra mile in global technology education with its recent achievement in the QS World University Rankings by Subject 2026 for Computer Science and Information Systems. Published by Quacquarelli Symonds (QS), one of the world's most respected global higher education ranking agencies, the QS rankings are widely regarded as an important international benchmark of academic reputation, research strength and employer recognition. This accomplishment also supports that the university is now a new hub of education and research that is technology-driven.

Icon Meets Icon: Johnnie Walker Luxe Blended Water x Virat Kohli Usher in a New Era of Keep Walking for a Billion Hearts

Mumbai (Maharashtra) [India], April 8: What comes after success? For Virat Kohli, and a new, self-driven India - the answer isn't just celebration. It's continuation.

Ghadi Detergent Powers Protection Beyond Clean Clothes with 'Rakshak Charger' Initiative at Mumbai's Dhobi Ghat

Mumbai (Maharashtra) [India], April 8: In a thoughtful extension of its core philosophy of cleanliness, Ghadi Detergent has introduced an innovative, purpose-driven solution -- the 'Rakshak Charger' -- at Dhobi Ghat, one of the world's largest open-air laundries. Home to over 7,000 workers, Dhobi Ghat is an integral part of Mumbai's cultural and economic fabric. However, with persistent water stagnation across the area, the region remains highly susceptible to mosquito breeding, leading to an increased risk of vector-borne diseases such as dengue, malaria, and chikungunya.

Thrillophilia CEO & Co-founder Chitra Gurnani Daga Receives 'Entrepreneur of the Year - Travel' at ET Awards 2026

New Delhi [India], April 8: Chitra Gurnani Daga, CEO and Co-founder of Thrillophilia, receives the 'Entrepreneur of the Year - Travel' award at the ET Entrepreneur Awards 2026, recognising her leadership in building Thrillophilia into India's most trusted multi-day tour operator.

VDO.AI Launches Interactive Creative Suite Driving 5X CPM Growth for CTV & OTT Publishers

New Delhi [India], Aprill 8: VDO.AI, a global advertising technology leader, today announced the launch of its Interactive Creative Suite, an advanced monetisation creative stack for CTV and OTT publishers. Pointing to a growing shift in how streaming inventory is being monetised, this new tech suite shifts standard CTV inventory into high-value, interactive experiences, delivering a proven 5X uplift in realized CPMs.