BS Marketing Initiative

Bringing the Sound to India: Spectre Music and Actis Announce National Partnership

Mumbai (Maharashtra) [India], May 18: Spectre Music and Actis Technologies Pvt Ltd today announced a national partnership specifically engineered to elevate the auditory DNA of India's booming hospitality and nightlife sectors. As the industry shifts towards high-concept dining and immersive social spaces, this collaboration brings state-of-the-art sonic branding to Restaurants, Cafes and Lounges nationwide. Effective immediately, Actis Technologies will deploy Spectre's intelligent audio management tools to help venue owners create perfectly curated atmospheres that drive both guest dwell time and brand loyalty.

POGO Launches "Sampat Champat", A Brand-new 3D Animated Adaptation of the Iconic Lotpot Comic Duo

New Delhi [India], May 18: Kids' entertainment is set to get a delightful new addition as POGO announces the launch of its brand-new 3D animated series Sampat Champat, which premiered on 18th May 2026. Inspired by the beloved characters from the legendary Lotpot Comics universe, the show marks an exciting new chapter for one of India's most cherished comic legacies.

FLAME University Hosts its 2026 Convocation with Shri. Harsh Mariwala as Chief Guest

Pune (Maharashtra) [India], May 18: FLAME University, the pioneer of interdisciplinary education in India, successfully hosted its 2026 Convocation at its campus in Pune. The ceremony marked a significant institutional milestone, honouring the graduating cohort and celebrating their academic journey, intellectual growth, and readiness to contribute meaningfully to an ever-evolving world. The event was graced by Shri. Harsh Mariwala, Chairman and Founder of Marico Limited as the chief guest, whose presence underscored the university's focus on industry leadership and entrepreneurial vision.

ARISE Invites Applications for FICCI Supported ARISE Excellence Awards 2026 to Showcase Innovation and Impact in School Education

New Delhi [India], May 18: The Association for Reinventing School Education (ARISE), in collaboration with Federation of Indian Chambers of Commerce & Industry (FICCI), has launched the 4th Edition of ARISE Excellence Awards 2026 -- a national platform celebrating schools that are reimagining education through innovation, inclusion, institutional leadership, and excellence.

Superdry Sport Takes the Court at Sip & Serve -- A Padel Evening with Brand Ambassador Lakshya

Mumbai (Maharashtra) [India], May 18: Superdry Sport brought the heat to Phoenix Racquet Club, Palladium, Lower Parel on 9th May for Sip & Serve -- a curated padel evening that was equal parts sport, style and social energy. The evening pulled in Mumbai's fitness, fashion and creator community for a brand experience that was anything but ordinary.

82% of Indian Hypertensives trace their BP to Stress, Not Diet, Finds New Study

Bengaluru (Karnataka) [India], May 18: A new Kapiva study, based on a survey conducted by Kantar has revealed that stress and sleep disruption are emerging as major concerns among Indians living with hypertension. Despite being one of India's most prevalent chronic conditions, the study suggests that for most patients, it remains persistently out of control and shows a clear picture of how urban Indians are living with hypertension in 2026, and what is truly driving it.

Ishan Technologies Boosts Service Agility and Customer Experiences with Oracle

Mumbai (Maharashtra) [India], May 18: Ishan Technologies, a rapidly evolving information and communication technology (ICT) company, has selected Oracle Communications to drive an ambitious, end-to-end digital transformation initiative. The collaboration aims to modernize charging and billing, enabling faster time-to-market for new offerings, more flexible pricing and discount models, and improved operational efficiency across Ishan's portfolio. The program will also help establish a unified digital backbone to support Ishan Technologies' continued expansion.

FAY Investment Group Introduces Villa Roma EB-5 to Indian Investors

New Delhi [India], May 18: FAY Investment Group, a global investment platform focused on the acquisition, management and development of real estate and hospitality assets, has announced the launch of Villa Roma EB-5, a US EB-5 investment opportunity centred on the redevelopment of the historic Villa Roma Resort in Upstate New York. Positioned within a Rural Targeted Employment Area (TEA), the project is being introduced to global investors, including India's growing pool of outbound investors seeking residency-linked international investment opportunities.

Crafting Bharat - Season 3 launches its second episode featuring Lal Chand Bisu of Kuku

New Delhi [India], May 18: India's micro-drama industry is witnessing explosive growth, transitioning from an experimental format to a significant digital entertainment category in just a few years. Designed as short, episodic vertical videos for mobile consumption, these stories combine brevity with depth, delivering engaging narratives in quick bursts that resonate strongly with audiences. Its adoption has been especially significant in Tier 2 and Tier 3 markets (as well as Tier 1 markets), supported by favorable consumer behavior trends and increasing digital penetration.

London School of Business & Finance Launches in India, marking its Largest Market Entry

New Delhi/ Mumbai (Maharashtra) [India], May 18: London School of Business & Finance (LSBF), a UK-founded institution with over 20 years in Higher and Professional Education and part of the Global University Systems (GUS) Group, has officially launched LSBF in India. This marks LSBF's largest market entry to date, a significant milestone in accelerating global expansion. From its origins in the UK, LSBF has grown steadily - establishing its first international campus in Singapore in 2011, followed by a campus in Kuala Lumpur in 2024, a market entry into Shanghai in 2025 and now in India. With Indonesia anticipated as the next destination in the coming financial year, LSBF's international network serves more than 40,000 students worldwide.