 "This week in Asian start-ups")
SoftPay Mobile | Singapore
Registered in Singapore but is currently operating in Vietnam, SoftPay Mobile provides a MPOS reader that allows businesses to accept and process credit and debit card payments, much like US startup Square. It also provides software tools for merchants. In Vietnam, the startup works with companies such as taxi company Mai Linh Taxi, and various smaller businesses.
Lookup | India
With Lookup, people can chat directly with business owners without revealing identities. Inquiries about things like store timings are automated, while humans answer inquiries that require real-time information, like whether a product is in stock. Lookup also includes a “missed call” feature, a popular tactic for businesses trying to work with low-income consumers in India.
Travly | Pakistan
Travly was initially designed to be a smart route planner. It allowed users to find bus stops near their location, input a destination, and get suggested routes. The startup has since pivoted to launched its on-demand tuk-tuk service where users can request a ride either through the Android app, website, or by calling a local number.
Voodoo | India
Mobile-only digital assistant app Voodoo helps to compare prices across platforms and helps users find appropriate deals, coupons, and recommendations. It integrates with most ride-sharing and shopping apps, including Flipkart, Snapdeal, Amazon, FoodPanda, Zomato Order, Ola, and Uber.
Tel Aviv-based UpRight has engineered a wearable tech solution that attaches to your back in a non-invasive manner and uses sensors to ensure you maintain a correct, upright posture. If you slouch in any way, the device will vibrate gently until your posture is corrected.
