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Ajit Balakrishnan

Ajit Balakrishnan

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Ajit Balakrishnan: Here comes content marketing

If you say you haven't yet heard about "content marketing", it is like saying you haven't heard of a tweet, a blog, or a web page. Summon your marketing head, and test him by asking what he is doing by way of content marketing for your widget ...

Ajit Balakrishnan: Enter the MOOCs

There is an air of excitement around today, as there was in 1995. At that time it was the appearance of the first web browser and what it portended for the media industries that caused the excitement. Some of us in the media industries could ...

Ajit Balakrishnan: Job destruction - and creation

Governments throughout the world are struggling with slow-growth economies and the spectre of young people banging on their doors looking for jobs. In India, the need to find a solution for the jobs problem is perhaps even more urgent considering ...

Ajit Balakrishnan: The Ivory Tower

In this season in India when newspapers, bus panels and hoardings are crammed with advertisements from colleges and universities luring prospective students, I found myself in New York with a spare afternoon and decided to see a just-released ...

Ajit Balakrishnan: So, what's news?

At no time in recent history have journalists and journalism been as much of a threatened species as they are today. This is true irrespective of whether they work for a daily newspaper or a magazine, a news radio station or a news TV channel, or ...

Ajit Balakrishnan: Private, public, private, public…

My friends in Mumbai, where I live, constantly complain that India's government meddles too much in the affairs of the Indian nation. I would have been convinced about this except that when I travel to New York, my American friends equally ...

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