BS Marketing Initiative

Trust, Visibility, Recall: How Celebrity Endorsements Became Bonn's Secret Ingredient

New Delhi [India], June 30: For Bonn Group, the right face has built stronger recall than any tagline ever could. Over the past few years, celebrity partnerships have become the spine of how the company markets its breads, biscuits and bakery products in a crowded FMCG market. The idea is straightforward: pair a name that consumers already trust with products worth buying, and keep that name visible wherever shoppers meet the brand.

Trident Group Earns Great Place to Work Certification with 95 percent Employee Trust Scores

New Delhi [India], June 30: Trident Group, one of the world's largest home-textile manufacturers and a global leader in terry towels and wheat-straw-based paper, has been Certified by Great Place To Work for the first time. The recognition is based entirely on what Trident's own employees say about working there -- and 95% of them said Trident Group is a great place to work, significantly above the national average.

Star Health and Amplify Health Partner to Scale AI-Led Claims Intelligence Across India's Largest Private Health Insurance Operations

Mumbai (Maharashtra) [India], June 30: Star Health and Allied Insurance Company Limited (NSE: STARHEALTH) (BSE: 543412), India's largest standalone health insurer and the first in the country to settle over one crore claims, has entered into a three-year India-market partnership with Amplify Health to deploy AI-led claims intelligence and healthcare analytics capabilities across its health insurance operations. Amplify Health is a pan-Asian health technology and analytics company with deployments across 10 Asian markets, bringing to India AI and analytics capabilities it has built and refined across the region. The tie-up is part of Star Health's broader push to enhance customer experience through investments across the digital health stack, including artificial intelligence, machine learning and predictive analytics, with the aim of making the cashless claims journey faster, more predictable and less stressful for customers during hospitalisation.

Legrand's Arteor Advance Reflects the Evolution of Premium Living through Design, Technology and Sustainability

Mumbai (Maharashtra) [India], June 30: Arteor Advance exemplifies Legrand India's vision for the future of premium living, where design, technology and sustainability converge to create more intuitive everyday experiences.

The Phoenix Mills Launches Phoenix Shopping League with Krunal Pandya, Bringing the Excitement of Sport to India's Biggest Shopping Season

Mumbai (Maharashtra) [India], June 30: The Phoenix Mills Limited announced the launch of Phoenix Shopping League (PSL) 2026 - India's first-ever sports-inspired shopping league. Running from 18th June onwards, PSL reimagines the traditional End-of-Season Sale (EOSS) as an immersive, league-style retail experience inspired by the growing popularity of sporting leagues such as the IPL, Women's Premier League, FIFA and more. Customers can enjoy unbeatable offers and rewards while shopping across 500+ leading national and international brands across participating Phoenix destinations. As sport continues to unite communities, fuel conversations, and create moments of shared excitement, Phoenix Shopping League taps into this nationwide sporting sentiment, bringing the spirit of participation, achievement, and celebration into the world of retail. The initiative reflects Phoenix's continued commitment to curating experiences that blend shopping with emerging lifestyle passions such as ...

SBI Life Partners with IIT Bombay to Build India's Own AI-Powered Cyber Defence systems for Insurance

Mumbai (Maharashtra) [India], June 30: In a move that reshapes how India protects the financial data of millions, SBI Life Insurance, one of the country's most trusted private life insurers, has signed a Memorandum of Understanding (MoU) with the Indian Institute of Technology Bombay (IIT Bombay) to establish 'Bharat's AI & Cyber Innovation Hub for Insurance' (the "Bharat Innovation Hub"), a joint research and innovation centre dedicated to building India's own deep-technology defences for the insurance sector.

Sudhanshu Vats Assumes Office as President of the Bombay Chamber, Unveils Vision for an AI-Powered, Future-Ready Chamber

Mumbai (Maharashtra) [India], June 30: The Bombay Chamber of Commerce & Industry, India's oldest chamber of commerce, ushered in a new chapter at its 190th Annual General Meeting, with Sudhanshu Vats, Managing Director, Pidilite, assuming office as President for 2026-27. Outlining a bold roadmap centred on artificial intelligence, MSME transformation, and Mumbai's global competitiveness, Vats called for the Chamber to evolve into a "capability engine" that accelerates business growth while strengthening its role in shaping public policy.

Rajasthan Forum seeks dedicated tourism desk to boost Bengal-Rajasthan travel ties

Kolkata (West Bengal) [India], June 30: Rajasthan's Deputy Chief Minister, Diya Kumari, was felicitated in Kolkata during a courtesy meeting at ITC Sonar by Sundeep Bhutoria, Founder of Rajasthan Forum and a noted culturist. Mr Bhutoria honoured the Deputy Chief Minister with Bengal's traditional kantha dupatta and presented her a handwritten copy of Nobel Laureate Rabindranath Tagore's Gitanjali -- the timeless masterpiece that first carried the voice of Bengal to the world.

Impetus Recognized Among India's Best Companies to Work For 2026 by Great Place to Work® India

Indore (Madhya Pradesh) [India], June 30: Impetus Technologies, a leader in software-led agentic AI services and industry solutions, has once again been recognized among India's Best Companies to Work For 2026 by Great Place To Work® India. This marks the 12th time the company has earned this prestigious recognition, reaffirming its unwavering commitment to creating an exceptional workplace where people thrive.

FM Radio: Tuned Out of News, Tuned into Crisis, Seeks Reforms

New Delhi [India], June 30: Ever wondered why FM radio stations in India don't broadcast news? Or why your smartphone does not have an FM tuner app like in other countries? The answer is simple: government restrictions. The FM radio industry says these and other regulations are stifling their business, and the whole FM radio culture will wither on the vine if the government does not help soon.