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What is direct to consumer (D2C)?
In the direct-to-consumer (D2C) business model, the company makes, markets, sells and ships products itself without the involvement of any middlemen like wholesalers or distributors in the process.
D2C channels are consumer-centric and are helpful since people flock to social media for entertainment, networking and experience with their preferred brands. With an average time of 2.4 hours spent on social media on a daily basis, the urge to shop increases naturally and this eventually leads to a rise in sales which, in turn, creates the requirement for social commerce platforms.
How D2C sector works?
D2C firms sell their products and services through their websites and make efficient use of social networking platforms to provide the best-in-the-industry solutions to customers and also use Instagram influencers to create online content to sell their products. Retailers engage directly with consumers without relying on brick-and-mortar stores or other mediators.
D2C players manufacture their products, advertise them on the internet, and deliver them to consumers directly.
By avoiding this traditional fast-moving consumer goods (FMCG) sales route, D2C companies say they are able to offer better prices to customers while earning higher margins at the same time.
Examples of D2C brands in India: mCaffeine, Lenskart, Licious, BoAt, Mamaearth, Bombay Shaving Company, Wow Skin Science, Healthkart, MyGlamm, Sugar, IncNut, Country Delight, FabAlley, etc.
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