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Direct to Comsumer

About Direct to Comsumer

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What is direct to consumer (D2C)?

In the direct-to-consumer (D2C) business model, the company makes, markets, sells and ships products itself without the involvement of any middlemen like wholesalers or distributors in the process.
 
D2C channels are consumer-centric and are helpful since people flock to social media for entertainment, networking and experience with their preferred brands. With an average time of 2.4 hours spent on social media on a daily basis, the urge to shop increases naturally and this eventually leads to a rise in sales which, in turn, creates the requirement for social commerce platforms.
 
How D2C sector works?
 
D2C firms sell their products and services through their websites and make efficient use of social networking platforms to provide the best-in-the-industry solutions to customers and also use Instagram influencers to create online content to sell their products. Retailers engage directly with consumers without relying on brick-and-mortar stores or other mediators.
 
D2C players manufacture their products, advertise them on the internet, and deliver them to consumers directly.
 
By avoiding this traditional fast-moving consumer goods (FMCG) sales route, D2C companies say they are able to offer better prices to customers while earning higher margins at the same time.
 
Examples of D2C brands in India: mCaffeine, Lenskart, Licious, BoAt, Mamaearth, Bombay Shaving Company, Wow Skin Science, Healthkart, MyGlamm, Sugar, IncNut, Country Delight, FabAlley, etc.

Here are the latest news from Business Standard

Latest News

IND vs PAK: Pakistan ends boycott threat, India match on Feb 15 to go ahead

In a post on social media, the Pakistan government said it had allowed the team to take the field "in view of the outcomes achieved, as well as the request of friendly countries".

Updated On: 10 Feb 2026 | 12:21 AM IST

Corporate India's capital expenditure cycle shifts into top gear

At 13.1%, fixed asset creation by leading listed firms hit six-year high in H1FY26

Updated On: 09 Feb 2026 | 11:56 PM IST

₹30 lakh a night: Luxury hotel rates soar as Delhi awaits global AI elite

Around 35,000 delegates from across the world are likely to attend India AI Impact Summit on February 19-20

Updated On: 09 Feb 2026 | 11:39 PM IST

Family business groups bullish on expansion, growth despite hurdles

PwC's latest survey finds 36% of Indian family businesses lack a clear succession plan, even as most remain confident about growth and expansion despite governance gaps

Updated On: 09 Feb 2026 | 11:33 PM IST

India's tea exports touch all-time high at 280.40 million kg in 2025

There was a sharp jump in offtake from the UAE, Iraq and China, while Russia and the US saw a drop

Updated On: 09 Feb 2026 | 11:32 PM IST

China asks banks to curb US Treasury exposure as bond market jitters grow

Chinese officials had urged banks to limit purchases of US government bonds, and instructed those with high exposure to pare their positions, according to sources

Updated On: 09 Feb 2026 | 11:30 PM IST

PM-Internship scheme: Age cap, duration criteria likely to be eased

The government is keen to have around 100,000 interns in the pilot stage, sources said

Updated On: 09 Feb 2026 | 11:27 PM IST

RBI's voluntary retention route move removes parallel limits for FPIs

The RBI has removed the Rs 2.5 trillion cap under the Voluntary Retention Route and merged it with the General Route, easing exit constraints and simplifying compliance for foreign bond investors

Updated On: 09 Feb 2026 | 11:26 PM IST

Starmer says won't quit after losing 2 aides over Mandelson-Epstien ties

The resignation of Starmer's communications director, Tim Allan, on Monday, after just five months on the job will feed the sense of crisis engulfing his office

Updated On: 09 Feb 2026 | 11:25 PM IST

India Inc's bank pivot spurs corporate credit growth on economic pickup

Banks see strong revival in corporate lending as higher bond yields and improved working capital utilisation push companies back to bank loans in Q3FY26

Updated On: 09 Feb 2026 | 11:21 PM IST

Noida sheds insolvency-hit budget market tag as luxury housing rises

Revised FAR/FSI limits, height relaxations lead to increased investor interest

Updated On: 09 Feb 2026 | 11:30 PM IST

Datanomics: India's agricultural trade with US remains marginal

Two-thirds of India's imports of tree nuts (such as almonds and pistachios) came from the US alone

Updated On: 09 Feb 2026 | 11:11 PM IST

Maruti marks record rail dispatches in 2025, 18% jump over last yr

Rail accounted for about 26 per cent of the company's outbound vehicle dispatches in 2025, up from 23.5 per cent in 2024

Updated On: 09 Feb 2026 | 11:08 PM IST

Panapakkam puts Tamil Nadu on Jaguar Land Rover's global production map

Tata Motors Passenger Vehicles and JLR have begun operations at a Rs 9,000 crore plant in Panapakkam, positioning Tamil Nadu as a key node in Jaguar Land Rover's global manufacturing network

Updated On: 09 Feb 2026 | 11:06 PM IST

No single player controls prices: Tata Steel on CCI investigation report

Tata Steel says steel prices move in tandem globally as a commodity, rejects collusion claims, and flags cost pressures and improving demand outlook post Q3FY26

Updated On: 09 Feb 2026 | 11:30 PM IST

India announces special economic package of $175 million for Seychelles

Package includes food security support, infrastructure, health, defence and maritime cooperation as India and Seychelles sign agreements to deepen ties in the Indian Ocean region

Updated On: 09 Feb 2026 | 11:01 PM IST

EPFO to appoint new partner agencies, change custodian after 15 years

Retirement fund body EPFO is preparing to empanel new partner agencies and appoint a fresh custodian, as it revamps investment, audit and management arrangements

Updated On: 09 Feb 2026 | 11:01 PM IST

CCI probing alleged cartelisation by steel makers, says FM Sitharaman

"The matter is presently under inquiry before the Commission as per the provisions of the Act," she said

Updated On: 09 Feb 2026 | 10:58 PM IST

NITI Aayog charts 'development-first' road map to Net Zero 2070 goal

Plans to ensure progressive decoupling of economic growth and emission

Updated On: 09 Feb 2026 | 10:56 PM IST

T20 WC: Bangladesh asks Pakistan to end boycott, play India on February 15

BCB president Aminul Islam said he urged PCB chief Mohsin Raza Naqvi in Lahore to end the boycott, as efforts intensified to resolve the standoff over the February 15 match.

Updated On: 09 Feb 2026 | 10:53 PM IST