Capitalising on the growing home textiles market for children, Mumbai-based Creative has begun obtaining licences for popular animated characters to be used on its home textile products. | |
| In recent times, the company has obtained licences for Barbie and Hotwheels from Matel, Mickey mouse from Disney, Power Puff Girls, Ben10 from Cartoon Network, and Spongebob from Nickelodeon among others. |
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| Rajiv Merchant, CEO (domestic business division), Creative Portico, said from being non-existent, the market for children's home textiles had suddenly shot up in the state. Nearly 20-25 per cent of the company's business now comes from this segment. |
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| Mostly sourced from Asian countries, the company is seeing a spurt in sales of animated towels, bedsheets, pillow covers, comforters and curtains in the state. |
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| "The home textiles market for children is poised to touch a three-digit figure," added Merchant. Bedding accounts for 30 per cent of the company's revenues while pillow covers and towels contribute 10 per cent each. The remaining comes from bedsheets. |
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