DaimlerChrysler plans to increase its component and IT solutions sourcing from India to ¤100 million in two years. This fiscal this sourcing will witness a marginal increase to ¤76 million from ¤70 million achieved last year. | |
| Hans-Michael Huber, CEO and managing director DaimlerChrysler India said, "Very good deals are coming up and sourcing in volume terms is expected to grow." |
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| He added that he is extremely bullish on this segment and will be surprised if those numbers are not reached. For this year, though the company will fail to meet the India sourcing targets in value terms, thanks the unfavourable exchange rate. The numbers will reach about ¤76 million instead of the targetted ¤80 million. |
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| Huber said that while several more types of components will be included, the company is also evaluating moving in more IT processes. Currently over 25 per cent of the sourcing fell in the IT space and increasing. |
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| The company through its Research and Tech group in Bangalore runs alliances with 10 IT majors in the country. Besides the 100 seater centre in Bangalore also carries out dedicated research for DaimlerChrysler's global operations. |
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| Officials added, DaimlerChrysler has three research centres outside Germany. While the Japan centre maps and forecasts tech trends, the Indian centre focuses on IT solutions and the outfit in China concentrates on component testing and development. |
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| Officials said, as part of the global sourcing strategy the company runs more than 20 joint ventures for manufacture and export of auto components and software to DaimlerChrysler plants across the world. Adding till date, from India cumulative auto component exports alone have amounted to $167 Million. |
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| While officials were bullish on increased sourcing from India, they said the competition was not between Indian and European firms, but between India, China, Latin America and East Europe. They said, firms in these countries now boast the same USP of low cost but high quality. |
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| | DaimlerChrysler India has got the approval from the parent to finalise their strategy for luxury coaches in addition to heavy vehicles. While the heavy duty truck Actros is expected to hit Indian roads in early next calender, luxury coaches will be launched in March-April next. Hans-Michael Huber, CEO and managing director DaimlerChrysler India said the company will adopt the CBU route for these segments. In addition, the company is test marketing its 9 seater LCV Viano. The vehicle under Export Promotion Capital Goods Scheme will be priced at Rs 23 to 25 lakh and around Rs 40 lakh otherwise. |
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