KFC keen on second store in Kolkata
Search on for a local raw material supplier
| Kolkata will be the second city after Bangalore to have more than one KFC outlet. |
| Metros like Mumbai and Chennai do have a KFC outlets yet. |
| KFC opened its first outlet in Kolkata on Wednesday, eight years after it opened shop in India. |
| KFC was looking for alliances with local vendors for supply of food materials. |
| At present, much of its raw materials came from south India-based Venky's. |
| The Marketing Director of KFC, Sharanita Keswani, said at the launch of KFC in Kolkata that the chain would open another outlet in Kolkata within a year. |
| "The KFC real estate team is now looking at different properties for the second outlet. It will be in either central or south Kolkata," she said. |
| Keswani said KFC would rope in a local vendor in Kolkata as it was planning to expand operation in the city. |
| "Venky's is one of our major suppliers but chicken is a perishable commodity, so discussions for development of a local vendor is on," she added. |
| According to her, KFC would shed its low profile and would roll out stores in major cities to achieve an all India footprint. |
| KFC had eight outlets at present, including the one opened in Kolkata today. |
| It would add seven more outlets, taking the number to 15 in 2005-06. |
| KFC would open outlets in metro cities like Delhi, Mumbai, Hyderabad and other promising markets like Pune and Ludhiana. |
| To supplement the expansion, KFC would step up its promotional campaign. |
| It would spend around Rs 40-50 lakh per outlet in the current financial year, she said. |
| Describing the Indian operation as one of the most promising, she said that the footfalls per outlet per day in India was one of the highest in Asia. |
| "The average footfalls here is around 2,500, which is much higher than that of Singapore or Malayasia. Only the footfalls in China can be compared with this," she pointed out. |