Vimal, the flagship textile brand of Reliance Industries relaunched with a new logo and new sub-brands, is expected to make available its entire range "" shirts, trousers, suits and jackets "" through 200 multi-brand stores in eight cities by April. | |
| The company was at present firming up orders and plans to come out with a new communication in this regard, S Padmanabhan, chief operating officer, textile division (new projects), Reliance Industries, said while unveiling a revamped Vimal showroom in Chennai on Friday. |
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| He said that multi-brand outlets were expected to fetch good business in the first year while the company would use its exclusive stores for brand building. |
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| "We expect the multi-brand outlets to contribute about 85 per cent of business in the first year and more business in subsequent years," Padmanabhan added. However, he declined to provide revenue figures. |
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| Since the relaunch of the Vimal brand in October 2007, the company has unveiled three revamped exclusive Vimal showrooms in Ahmedabad, Mumbai and Bangalore. |
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| It will open three more showrooms in this month. During the next financial year, it expects to launch 18 exclusive stores across the country. |
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| Padmanabhan said that Vimal range would be available under three sub-brands with a view to cater to different customer segments. |
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| Vimal Red brand of apparel (everyday wear) will be available in the price range of Rs 699-1,000, Vimal White (premium and trendy) will be available in the Rs 1,099-1,400 range. Vimal Black (premium offering) will be available at above Rs 2,500. |
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| Vimal Red and Vimal White brands of apparel will be available in exclusive showrooms as well as through other multi-brand stores, while Vimal Black will be available only at exclusive Vimal showrooms. |
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| The company expects new sub-brands "" Vimal Red and Vimal white "" targetted at the volume segment to drive more business for the company. |
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