5) Cookie demand grows while biscuit sales slow
If biscuits are a proxy for consumption in the country, the trend would diverge depending on who buys them -- city dwellers are eating more cookies these days, while rural India has gone easy on them, the Economic Times reported on Tuesday, citing a report.
According to the financial daily, Nielsen said in a recent report that the overall fast-moving consumer goods slowdown was largely led by rural markets and smaller firms with annual sales of less than Rs 100 crore. "While value categories or small packs are seeing a decline, there has been no issue in consumer demand for premium sub-segments and bigger packs in biscuits, which are still growing," said Mayank Shah, category head at Parle Products.