Consumer-facing businesses have had to reorient themselves during the Covid-19 pandemic and target their audiences directly since people have been wary of stepping out to shop. While tie-ups with online platforms such as Swiggy, Zomato, Dunzo, Flipkart and Domino’s for last-mile delivery gained currency during the lockdown, many of these initiatives have now reduced as businesses normalise.
Read More Yoga, music breaks help Flipsters pull off first virtual BBD sales
Manjari Singhal, director (brand marketing) of Flipkart, did not sleep for more than 3 hours a day during the past week, while the company’s Big Billion Days (BBD) sale unfolded. Never did she, however, feel a burn-out or lack of spirit, she claims. “We were given breaks for 15 minutes four times a day, which were meant to refuel and re-energise the employees,” says Singhal.
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