 "bata, retailers, shoes, shops")
Consumer-facing businesses have had to reorient themselves during the Covid-19 pandemic and target their audiences directly since people have been wary of stepping out to shop.
While tie-ups with online platforms such as Swiggy, Zomato, Dunzo, Flipkart and Domino’s for last-mile delivery gained currency during the lockdown, many of these initiatives have now reduced as businesses normalise. That’s not to say that direct-to-consumer (D2C) programmes have ended altogether. The focus of fast-moving consumer goods (FMCGs) is also shifting to online channels.
A report by Avendus Capital, released this week, found that India’s e-tail market will touch $200 billion in five years, from
