Home / Companies / News / FMCGs, retailers continue to forge direct consumer link as lockdown eases

FMCGs, retailers continue to forge direct consumer link as lockdown eases

Retailers continue to innovate on last-mile delivery; FMCGs focus on digital channel

Premium

A report by Avendus Capital, released this week, found that India’s e-tail market will touch $200 billion in five years, from $40 billion now

Viveat Susan Pinto Samreen Ahmad Mumbai/Bengaluru

3 min read Last Updated : Oct 22 2020 | 6:10 AM IST

Consumer-facing businesses have had to reorient themselves during the Covid-19 pandemic and target their audiences directly since people have been wary of stepping out to shop.

While tie-ups with online platforms such as Swiggy, Zomato, Dunzo, Flipkart and Domino’s for last-mile delivery gained currency during the lockdown, many of these initiatives have now reduced as businesses normalise. That’s not to say that direct-to-consumer (D2C) programmes have ended altogether. The focus of fast-moving consumer goods (FMCGs) is also shifting to online channels.

A report by Avendus Capital, released this week, found that India’s e-tail market will touch $200 billion in five years, from

Topics : FMCGs digital marketing Retail sector e-commerce market

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in