Answers to last week's quiz (#117)

 

1. Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras.
   Yale University, named after Elihu Yale 
    
2. Recently, a product was introduced in the US markets that was named after a renowned immunologist who joined this beverage company as its first chief of R&D in 1993. Name the product and the company.
   VIA, the instant coffee brand from Starbucks. It’s named after the company’s former R&D chief Donald Valencia. 
    
3. Who was credited by Philip Kotler for popularising the term "Relationship Marketing"? 
   Barbara E Bund of MIT Sloan School of Management 
    
4. This dish first invented by Kundan Lal Gujral in 1929 in Peshawar and served by one of Delhi's most popular restaurants founded by him is celebrating its 80th anniversary. Name it.
   Tandoori, butter chicken 
    
5. Which founder spoke these words: Time should make enemies and Life should make friends?
   Henry R Luce, the founder of the Time and Life magazines
    
6. Who manufactured the first portable MP3 player?
   South Korean company Saehan with its MPMan F10/F20 models 
    
7. This dairy products company in the UK sells Cow & Gate Baby foods, Farmer's Wife cream and St Ivel cheese. It also has named one of its products from the Indian brand Amul. Name the brand and the company that owns it.
   Utterly Butterly butter from UNIQ of the UK 
    
8. Who started an ad agency in 1980 with a mandate from its promoter to set up one of the best textile advertising agencies in India?
   A G Krishnamurthy, the founder of Mudra, on the behest of Dhirubhai Ambani 
    
9. In this company, its products are identified by single word names. The storage units and coffee tables it manufactures are named after places in Sweden and its bathroom items are named after Scandinavian lakes, bays and rivers. Identify it.
   Ikea 
    
10. Identify the company that changed its logo recently. It operates in the agri-space and its incorporation was a result of the Ford Foundation's recommendations on Indian agriculture in 1959.
    
    Coramandel Fertilisers 
    
    
    
    
    
    

    There were 24 all-correct entries for the strategist quiz #117. The winners who will receive a copy of The Four Obsessions of an Extraordinary Executive are:Yusuf Khan, Mumbai; Manish Kapoor, Pune; Brajesh Kumar, Hyderabad; Shipra Singh, Meerut; Srinivasa Murthy V, Hyderabad; Neeru Jain, Ludhiana; R Bharat, Chennai; Dilip Suresh Kumar, Bangalore; Ankit Khariwal, Aurangabad; and Vijay Panwar, Jodhpur. Yusuf Khan also wins Rs 2,000.