Answers to last week's quiz (#131)

 

1. This company is driven by the ______ Spirit created by its founder on the following three key values: Creative Wisdom, Unwavering Drive and Positive Thinking. Name the company and its founder. 
   Hyundai Spirit established by its founder Chung Ju Yung
    
2. The success of a small pioneering programme initiated in Fresno, a town in California, in the 1950s, which included mailing to an unsolicited list of 60,000 people, created what is now one of the world’s most powerful and largest brands of its kind. Name it.
   Visa, from a programme initiated for the BankAmericard 
    
3. What is Noodles with a NO? 
   Q.3 should have read: “What is noodles without the NO?” The right answer is Foodles by Horlicks. This question is not being considered. 
    
4. This company’s advertising jingle, “Stuck at the site of you”, has become a ring-back tone for almost all its employees. Name the company.
   Fiat India 
    
5. What was discovered by a researcher working for a pharma company in 1965, when he spilled some of the material he was heating in a flask? Later he licked his fingers while picking up a piece of paper that had fallen into the spilt material and found it to be sweet.
   Aspartame discovered by James Schlatter, a researcher at GD Searle 
    
6. Talk, Evaluate, Assist, Motivate, Frame, Organise, Collect, Understand and Synthesise are which organisation’s major tools to solve business problems? 
   Mckinsey 
    
7. Rather than pursue a career in professional golf, he took a Harvard MBA in the 1970s and went on to complete his doctorate in business economics and became a professor at Harvard at 26. Identify this management guru
   Michael Porter 
    
8. During the 1980s, which media company produced one of India’s first mega soap operas, Buniyaad, for TV viewers?
   Mudra Communications 
    
9. In retailing how did the term “white goods” originate?
   Initially all heavy household appliances were manufactured with a white enamel finish, therefore called white goods 
    
10. Identify this brand by its logo and mention why it was named so. It is a 100-yr-old brand now owned by an Indian company.
    
    
    
    Typhoo, the tea brand owned by Apeejay group. Typhoo is, in part, the Chinese word for doctor 

There were 17 all-correct entries for the strategist quiz #131. The winners who will receive a copy of Strategic Management: Theory & Practice are: Sudha Joshi, Bangalore; Aman Jain, Meerut; Shakuntala Motwani, Pune; Soumya Bansal, Meerut; P Chirukandan, Pune; Praveen Kumar, Hyderabad; Siddhartha Arora, Kolkata; K Ramachandra, Honavar; Ramachandra Bhat, Bangalore; and A Premchandra, Honavar. Sudha Joshi also wins Rs 2,000.