Answers to the Strategist quiz (#334)

 

1. What is the term used to describe an unusually low sale price, typically offered by a retailer on a limited number of items for a limited time, often on prominent shopping days, such as the day after Thanksgiving in the US?
   Doorbuster
    
2. The founders of this brand met in the mid 60s when one of them was hitchhiking near Lake Tahoe in California. Their initial outlet was their Volkswagen Station wagon and their business headquarters was the apartment of one the partners. Name them and the brand.
   Susie and Doug Tomkins together founded Esprit in 1968.
    
3. What is the term used to describe a high-growth company that is increasing its revenues by at least 20% annually for four years or more, starting from a revenue base of at least $1 million? This growth pace means that the company has effectively doubled its revenues over a four-year period. Name the person who coined the term.
   Gazelle Company. Economist David Birch's identification of gazelle companies followed from his 1979 report titled "The Job Generation Process," wherein he identified small companies as the biggest creators of new jobs in the economy.
    
4. Initially during the late 1880s, this invention was not a great success because it faced a lot of opposition from Stenographers (shorthand typists). Sales grew after World War I, with the help of an advertising film called the The Stenographer's Friend. Name the invention and its inventor.
   Thomas Edison's dictating machine which was branded as Ediphone.
    
5. This confectionery brand still very popular and cheekily named was invented in Chicago, Illinois, in 1923. A public contest was held to choose its name. The name is an informal term for a clumsy person, particularly in sporting events when an athlete has dropped a ball. Name the brand and its current owner.
   Butterfinger candy bar. It was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923. It is currently owned by Nestle.
    
6. Who has launched a tablet by the name Hudl?
   Hudl is the brand name for a budget tablet launched by the UK retailing giant Tesco.
    
7. Which company created the K.A.M.P awards programme sand why?
   The insurance company Zurich North America created an awards programme in 2002 as a living legacy to remember four of its employees lost during the 9/11 attacks. John Keohane, Peggy Alario, Kathy Moran and Lud Picarro. "K.A.M.P." is an acronym for their last names and carries a reminder to all employees to Keep A Meaningful Perspective. Nominations for the K.A.M.P. Awards are submitted by colleagues who feel a coworker has the ability to lead and motivate others and is passionate about their work.
    
8. Who owns the fashion brand COS and what does it stand for?
   COS is an abbreviation for Collection Of Style. It is a high end design and good quality fashion brand owned by the Swedish company H&M.
    
9. Name the Coca-Cola Company's unique advance recyclable packaging technology which Ford motors plans to use to make car seat cushions, seat backs, head restraints, door-panel inserts and headliners in one of its new concept vehicle.
   Ford is using Coke's PlantBottle technology that creates packaging akin to traditional PET plastic bottles. Except that instead of being entirely made from petroleum and other fossil fuels, PlantBottle packaging uses materials made from plants.
    
10. Identify and connect these logos with a recent historic event.
    Arctic Securities and Nordic semiconductor are two out of the five firms that sponsor Magnus Carlsen, the current world chess champion.
    

 

 

There were 18 correct entries for quiz no. 334. Harshita mohnani from Bengalore Rs 2000. Winner was chosen by drawing lots.