Bhushan Lawande, managing director and CEO, E4 Development and Coaching, said: "Unlike MBA, there are not many opportunities in sales. There is a need to rebrand sales as a career as companies grapple with issues like attrition, talent retention and declining productivity."

The company has designed four training programmes for graduate and under graduates. The two-year Sales Business Administration (SBA) course

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First Published: Jul 15 2008 | 12:00 AM IST

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