After the legendary Amitabh Bachchan's services for BPL, it is now the turn of Sachin Tendulkar to be the brand ambassador for the newly-minted Sanyo-BPL joint venture. | |
| According to industry grapevine, the deal has been inked and is expected to announced soon. No comments were forthcoming from the company. The financial details were not available. |
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| Sachin's five-year Rs 100 crore contract with WorldTel came to an end in 2005. This is the first new deal Sachin has entered into. |
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| Sanyo-BPL is the 50:50 joint venture between the beleaguered BPL Group, which has under its belt a Rs 1,400 crore debt restructuring plan, and Sanyo for colour televisions. |
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| BPL has transferred to this JV its colour TV business, including manufacturing, sales, service, marketing and distribution infrastructure. Sanyo, on its part will bring into its cutting-edge technological know-how, the benefit of established R&D and globally-proven expertise in the consumer electronics business. Sanyo paid close to Rs 350 crore for the JV. |
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| The company plans to implement a dual brand strategy, and will enter the market with both BPL and Sanyo branded products. |
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| While the Sanyo brand will cater to the high-end technology connoisseur, the BPL brand will address the mass colour TV segment which had been BPL's forte for years. |
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