The Strategist quiz (#095)

 

1. Which business book covers the concept of ‘Sonar Model’ and ‘Sonaring’? 
    
2. After the release of Tom Cruise movie Top Gun in the early 1980s, the sale of which brand went up by 50 per cent?
    
3. Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer. 
    
4. In 1953, the Indian government nationalised nine private airlines; Bharat Airways was one of them. Who owned this airline? 
    
5. Who said “I am a Ford and not a Lincoln” and why? 
    
6. The doors of this car do not remain open ajar, the hatch does not open and it does not have a glove compartment — features that increase its strength and safety. Name the car. 
    
7. Whose brands are Karthika and Meera? 
    
8. This product, manufactured at its plant in Mysore, has its origins in Langholm, Scotland. Identify it. 
    
9. What is the term used for an advertisement which is male oriented? 
    
10. With whom would you relate this coding system? 
    

Ten all-correct entries will receive a copy of Chris Boulton and Patrick Turner's Mastering Business in Asia: Entrepreneurship, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 22 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.