The Strategist Quiz (#220)

 

1. This person was a gadgeteer whose biggest break came in the early 1900s when he invented a system to make digging through index cards easier. One of his contributions is vital for all central banks in the world. He also founded a company which is now called Remington Rand. Name him and his invention.
2. What is the Fred L Turner Training Center in the US better known as? 
    
3. Name the first Indian newspaper to sign up a celebrity as its brand ambassador. Also name the celebrity. 
4. Which company runs a programme called “Steelworker for the Future” that pays US high school graduates to undergo training for two years and a chance to work with the company on completion of the programme? 
    
5. Hema, Rekha, Jaya and Shushma are names that are part of this brand’s ad jingle in which certain key lines have been unchanged for the last 31 years. Name the brand. 
    
6. The founder of this company, who became an apprentice to a metalworker when he was less than 10 years old, invented a first of its kind buckle after being irritated by a movie character who wore an untidy, loose-fitting belt. Today his company also makes digital tablet computers, whose brand name is in some way linked to Charles Darwin. Name the person, the company and the brand name of its tablet. 
    
7. This company was founded in 1889, with roots in Silk Trade. In the 1940s it became a representative for Swiss luxury watches. Since most luxury brands had French sounding names, it decided to name the watches after one of its employees. Name it. 
8. Which celebrity is linked with the apparel brand “Being Human”? 
    
9. In terms of ad campaigns, what is common to Shell and Maruti Suzuki? 
    
10. The following visual is part of a famous campaign launched by this brand in the US in 2006. It has a presence in 31 countries and will soon start operations in India. Identify it. 
    

Ten all-correct entries will receive a copy of Steven J Stein’s Make Your Workplace Great published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 27. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.