New products launched

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| "The company has started test marketing bath soaps with vanilla flavour in Kerala and the response is encouraging," said managing director, Paul Jose. |
| The company was planning to wipe out the entire carryover stock in 6-7 months, he said. Vanilco has also launched Vanilla Booster, a powder to flavour ice creams, and other food products. The powder will be available in 100 gm, 500 gm, 1 kg and bulk packets. Altogether Vanilco is marketing around 20 products including vanilla tea, coffee, essence, perfumes and vanilla powder. Vanilco would start procurement of vanilla beans only after clearing the old stock, Jose added. |
First Published: Apr 12 2007 | 12:00 AM IST