'Iron Maiden Beer' label gets approval in Sweden

Image
ANI Washington
Last Updated : May 28 2013 | 6:01 PM IST

Iron Maiden's own brand of beer will finally hit the shops of Sweden as the rockers have modified the product label to abide by the country's strict alcohol codes.

Sales of the band's new Trooper ale were halted in government-owned liquor stores Systembolaget earlier this month because of the war-related imagery on its label, which featured a picture of Iron Maiden's skeletal mascot Eddie the Head brandishing a large weapon, Contactmusic reported.

The band has come up with a more suitable design, and now the image has been approved by officials.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 28 2013 | 4:18 PM IST

Next Story