Iron Maiden's own brand of beer will finally hit the shops of Sweden as the rockers have modified the product label to abide by the country's strict alcohol codes.
Sales of the band's new Trooper ale were halted in government-owned liquor stores Systembolaget earlier this month because of the war-related imagery on its label, which featured a picture of Iron Maiden's skeletal mascot Eddie the Head brandishing a large weapon, Contactmusic reported.
The band has come up with a more suitable design, and now the image has been approved by officials.
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