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| Still, this issue appears to exercise industrialists so much that, at the AdAsia summit in Jaipur, Mukesh Ambani and Kumar Mangalam Birla thought fit to share a platform on the subject. |
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| Both presentations stand out for their muscular patriotism rather than their sense of judgment. It requires little introspection to establish that such national brand building is premature. |
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| As even the newest B-school graduate will tell you, a brand must stand for certain values and there is nothing more dangerous than a brand that fails to live up to its promise. Brand India is headed just that way. |
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Messrs Birla and Ambani clearly derive their viewpoints from the opinions, echoed at endless symposia and seminars, about India
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