This squall will pass

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| In all likelihood, these leaders of the software services industry will be able to ride out the present squall without much by way of a further downside, for two reasons. All three have reported success in obtaining price increases from customers, indicating that they have developed strong customer stickiness (which is apparent also from the high proportion of repeat orders they get). On top of that, continuous productivity gains are a part of their business model. Thus they should be able to go through the present air pocket and retain the market's confidence, if not exactly return to the earlier growth momentum. Besides, the net margins of both Infosys and TCS have not been affected by the latest development. This should take care of a lot of the industry's space as the top five firms now account for half of software exports. |
| When the focus shifts to the medium and smaller firms, it is evident that they cannot get price increases every time the exchange rate moves against them. Of these, specialised firms like those offering engineering and product development services, and IP-based firms are also seen to have a future as they do not operate on the basis of cost arbitrage. This leaves out the undifferentiated medium and small firms that work only in the development and maintenance space. Quite simply, these do not have a bright future before them. |
| There is also a need to look at gradual and continued currency appreciation as a clear possibility, and not as an entirely negative phenomenon. A good third of the industry leaders' work is delivered on-shore by their staff working at clients' sites who are paid at rates prevalent in those economies. Plus, all the industry leaders seek to develop their global delivery centres so as to become truly international. For both these reasons, rupee appreciation might help the big software companies in hitherto unsuspected ways. |
First Published: Jul 20 2007 | 12:00 AM IST