Civil aviation chief Azharuddin Abdul Rahman had been asked to confirm another official's assertion that the two men who boarded missing Malaysia Airlines flight 370 looked "Asian".
The plane vanished early Saturday with 239 people aboard while en route from Malaysia to China.
Azharuddin denied they looked Asian, but he sought to emphasise that skin colour does not indicate nationality by using a reference to Balotelli -- a Ghanaian-born striker with AC Milan and Italian international.
"I don't want to dwell about this but they (nationality and race) are not the same thing."
Malaysian officials later clarified that there was no suggestion either of the suspect passengers was black, but Twitter users commented that Azharuddin's strained comparison had not helped matters.
One said: "Nice work in looking for the least obvious cause for an airplane crash."
"The case of the missing airplane, somehow, just got weirder," another said.
Malaysian authorities, who say they have CCTV footage of the stolen-passport users, have come under increasing pressure from victims' families who have complained of a slow response and inadequate information.
One of the stolen passports was Italian, the other Austrian. The revelation has raised fears of a hijack or terror motive behind the plane's disappearance.
"Yes, I think the Balotelli profile referring to the two phantom passengers is insensitive," another user posted.
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