Beijing is looking to build up its political and diplomatic status as a "major responsible country" commensurate with its global economic position, and improve its cultural reach worldwide.
As well as the world's second-largest economy, China is its biggest trading nation in goods and Africa's biggest trading partner, a fact highlighted last week by Japan's attempt to present itself as a competitor on the continent.
But experts say Beijing's tactical moves towards smaller countries risk backfiring against its broader strategy.
Strict new import controls left Norwegian salmon wasting away in Chinese warehouses, and its market share in the country, once 92 per cent, plummeted to 29 per cent last year.
A musical starring Norwegian 2009 Eurovision winner Alexander Rybak had its tour cancelled, and Norwegians are excluded from China's 72-hour transit visa schemes.
"The 'bully boy' tactics China has adopted, especially with regard to small nations such as Norway... Are typical of a passive-aggressive kind of personality," Phil Mead, a British businessman who helps small Chinese companies in the European market, told AFP.
Norway is far from the only country subjected to China's wrath.
Beijing is embroiled in a South China Sea territorial row with Manila, and after Super Typhoon Haiyan struck last November -- the most powerful recorded storm ever to make landfall -- it initially offered the Philippines only USD 100,000.
