Huawei Kicks off its Offline Strategy; Announces 'Experience focused' Popups for the New Huawei Mate20 Pro

/ -- Plans to open 100 exclusive stores and 1000 experience stores by 2020
Popups Schedule
Delhi:
8th - 9th December - Ambience Mall/Vasant Kunj 11th - 13th - Cyber Hub 15th - 16th - Select City Walk Mumbai:
8th - 9th December - Phoenix Highstreet, Kurla West
11th - 13th - Kamala Mills, Kurla West

15th - 16th - Infinity 2 Malad Bengaluru:
8th - 9th December - Forum Mall
11th - 13th - International Tech Park Bangalore (ITPB) Cafeteria area 15th - 16th - Phoenix Market City As part of the retail expansion strategy, Huawei has partnered with Croma across key metro cities such as Delhi, Mumbai, Bengaluru and Hyderabad starting December 10, 2018 for sale of the newly launched King of Smartphones, Huawei Mate 20 pro. The popup will give consumers an opportunity to experience the phone and also to pre-book the device with access to many exciting offers, including a bundled offer wherein customers can pay INR 2,000 on the day of pre-booking to get the latest Sennheiser PXC 550 along with the Mate 20 Pro for a total of INR 71,990 (INR 2,000 above the MRP of the Mate 20 Pro)

Commenting on the expansion plan, Mr. Wally Yang, Senior Product Marketing Director, Huawei Consumer Business group said, "Technology and innovation is at the heart of everything we do at Huawei. Having laid a strong emphasis on design, innovation, and superior experience, our devices have resonated with our customers. We are at the forefront of technological innovation and are consistently investing and strengthening our footprint in the market. Post a successful online presence, we are now foraying into the offline segment by collaborating with some of the best distribution partners. As part of this strategy, we are confident that we would be able to provide first-hand experience of our premium range of products that our consumers have never seen before."

About Huawei Consumer BG: