Amid demonstrations outside its meeting and following weeks of lobbying from various groups, the Federal Communications Commission (FCC) voted 3-2 in favour of the new rules, which still must go through a public comment period before being finalised.
The plan, which aims to replace rules struck down by a US federal court, seeks to keep some principles of "net neutrality", the notion that all online traffic should be treated equally while allowing commercial deals authorising companies to pay for faster Internet access.
At the same time, the commission said it was keeping open the possibility of regulating Internet access as a public utility, which could give the FCC much greater authority over Internet access providers.
The plan is touted as a means to preserve an "open Internet," but did not placate activists on either side of the issue, those who want a guarantee of equal access, and those seeking less regulation that allows deals for faster speeds.
Michael Weinberg of the activist group Public Knowledge said the proposal "remains insufficient to guarantee a truly open and neutral Internet."
The proposal appeared likely to generate more protests such as the one outside FCC headquarters, where several hundred people banged drums and carried signs reading "Save the Internet."
"If we start creating express lanes on the Internet, they're only going to be reserved for a small handful of big companies and those that can afford to pay them huge, huge rates," said Craig Aaron, president of the activist group Free Press.
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