B4u Waltzes Its Way To The Top

The latest viewership figures (cable & satellite individuals in the north, west and east India) for the week ending July 29, 2000 released by TAM (Television Audience Measurement), the A C Nielson company, show the channel has captured the majority market share at 38 per cent in terms of viewership with competitors Music Asia and MTV lagging at 26 per cent, and Channel V at 10 per cent.

Kishore Lulla, the chairman and chief executive officer of the B4U group, said,