Aditi Bagaria

Aditi Bagaria

Sub-Editor at Business Standard

Aditi Bagaria

From delivery to discovery: How quick commerce is becoming a branding tool

For the startup behind the product, that single impulse-led trial captured what quick commerce platforms are increasingly enabling: compressing the distance between discovery and repeat purchase

Updated On: 05 Jan 2026 | 7:33 PM IST

Pvt Members' Bills return to spotlight, even as history shows rare success

Despite rarely becoming law, these have left a lasting imprint on India's legislative journey

Updated On: 21 Dec 2025 | 11:05 PM IST

Law, identity, and the 2026 Assam mandate amid Sarma's reform pitch

Report looks at how the Sarma government's pitch for reform and transparency through three key decisions could open wounds in the state right before it goes to the polls

Updated On: 07 Dec 2025 | 11:01 PM IST

Assam's political season may feel the long shadow of Zubeen Garg's absence

The state is learning that the loss of a cultural icon can be more politically potent than any promise in an election manifesto

Updated On: 16 Nov 2025 | 11:33 PM IST